SACRAMENTO, Calif. (AP) – The state health exchange is targeting about 750,000 uninsured Californians who qualify for health insurance subsidies but haven’t signed up for coverage.
Covered California Executive Director Peter Lee said Thursday that the agency will spend $29 million on an advertising campaign aimed at lower income and middle-class residents who don’t know there’s help available to pay for health insurance.
California is heading into its third enrollment season under the federal Affordable Care Act, starting Nov. 1.
About 4 million Californians do not have health insurance, half of whom don’t qualify because they are in the country illegally. Another 1.4 million are eligible for Medi-Cal, the state’s health program for the poor.
Lee says Covered California has done a good job reaching minorities but he acknowledges there’s more work to do.
Copyright 2015 The Associated Press.